Author: Nidhi

Nearly every brand today has taken a step ahead and upgraded from traditional marketing tactics to social media marketing, adjusting to the need of the hour. But why, you might think is it necessary for a brand to take up social media advertising and market its...

Successful social media marketing campaigns these days require not a lot of effort, but a smart one. If you have landed on this blog, you are probably wondering what it takes to build a powerful and far-reaching social media campaign, and how it grabs the...

When it comes to growing the business, we all find it difficult to achieve success. However, success is achieved by determination, consistency, marketing and hard-work.  Here’s how influencer marketing can push your business and take it to the next level. In today’s time, there’s a huge...

Creating a strategy can seem like a tough task, right? Well, we have all been through it. The social media trends are constantly changing every single day. On the internet, brands and influencers have developed the habit of uploading content consistently. This is done to stay...

For starters, if you are a newbie to the internet world or the digital world, then let us tell you that OTT stands for Over-The-Internet services i.e. over-the-top media service. There are a lot of OTT platforms like Netflix, &flix, Amazon Prime, etc. Acing the social...

The term “influencer marketing” can be explained in simple terms as marketing by creating an influence on people. Brands and Bloggers get into influencer marketing to attain their goals. Brands have the goal of getting more and more customers and bloggers wish to attain fame by...

We see lots of ads every single day. It surrounds us worldwide, so it’s no wonder that people tend to avoid commercials and ignore distracting action calls. However, the organization wants marketing, so companies continue to find new and more organic ways to gain people’s...

Whether it is Facebook, Twitter, or LinkedIn, etc., influencer marketing operates primarily on high confidence levels that influencers create for their fans. To serve as social evidence of brand, influencer marketing also does revolve around influencer’s suggestions. This means influencer marketing is digital networking focused...