How to do Influencer marketing to Grow your Business?

How to do Influencer marketing to Grow your Business?

When it comes to growing the business, we all find it difficult to achieve success. However, success is achieved by determination, consistency, marketing and hard-work. 

Here’s how influencer marketing can push your business and take it to the next level. In today’s time, there’s a huge rise in social media and social media marketing. Brands choose to collaborate with influencers to push their brand. Let’s find out if it is true?
Influencers have a huge impact on people’s mindset. From the way they pull off a certain style to the kind of food they eat, people want to know it all.

Well, to be honest, it is important to pick the right influencer, do the market research to learn the influencer’s background. There are a lot of things that need to be taken care of, when doing influencer marketing to grow your business.

Let us dive in to further understand aspects of influencer marketing that help in the development of small, local and big businesses. If you are sceptical regarding how influencer marketing will help, then don’t worry because we have got you covered!

Mentioned below are the few ways that will help you in getting clarity about how different points need to be ticked to make a brand or business achieve success.

Choosing the Influencers
It is extremely tricky to pick the right influencer. Choosing the right people is very essential because the audience catches it when some influencer is faking a promotion. For example, if you are running a business of scrunchies and hair clips, then you should pick an influencer who has good hair and the young women follow her. This will help you in getting that audience as people who can be your potential customers.

Creating Quirky Content
The term “quirky” stands for something intriguing and unique. Influencers make videos on the same trendy songs. However, every influencer has a different kind of video, different caption and a different sense of humour that they bring on their page. As a brand, you can create a script to come up with something unique which not only promotes your brand, but also looks entertaining to the audience!

Let’s not hide the fact that people love to see what goes behind making a viral video or good content. Similarly, you can ask the influencers to be themselves and subtly shoot their video that highlights the behind the scenes. This will give the audience an insight of what goes behind the shoot. Also, candids tend to show that things can go wrong with the influencers as well. Like, last minute issues with the shoot or different problems. The audience finds it quite relatable and honest. They appreciate when a brand is actually being candid and real with them.

Being Honest
It has to be a core value for every brand to be honest to the audience. Influencers can learn the lines and fake good things about a brand, but the audience will catch it! Hence, it’s important to mention the do’s and don’ts of your brand and being completely transparent. If you aren’t honest as a brand, then it won’t be easy to build trust with the customers and to gain a loyal customer base.

Hashtags are the real game changers when it comes to promoting brands. You must ask the influencers to use your brand’s hashtag while uploading a promotion post. The hashtags increase the views of the post which in turn, helps in increasing the brand awareness. For example, if you are running a business of bags, you can come up some unique hashtag like #BagUpPlan or #BagGotYourBack this way, it will grab people’s attention and the people who love bags would want to check your collection and buy their favourites.

Barter Collaborations v/s Paid Collaborations
If you are new to the social media world, then let us tell you that there are two types of collaborations. First type is barter collaborations i.e. basically, when the brand doesn’t pay the influencer but gives the product for free. For example, a t-shirt brand owner will ask an influencer to share a good review by giving a t-shirt as a freebie. Paid collaborations are the type of collaborations in which the influencers get paid to promote the brand. Different businesses opt for different types of collaborations by depending on their overall budget.

Creating a Fan-base
It’s a no-brainer that if people like your brand, they will follow it to a T. However, the followers and fans should feel respected and appreciated. If your brand has got DM’s by a lot of people who write good things and appreciate your brand, then you should acknowledge them and write a gratitude message. These messages could also be sent by the influencer’s fan page. So, it is important to appreciate them and thank them for following or sharing your page.

Following the Trend
It might sound cliché or feel like why should you do what others are doing, but you should follow a trend by adding your touch to it. For example, if you are a lipstick brand, you can ask an influencer to do a dance on “jiggle, jiggle” and then you suddenly throw in the lipstick. The influencer catches it and applies it to flaunt her lips. This will bring a twist to the trend and also help in getting the brand more views.


At Latest Buzz, we will help you meet your digital marketing goals. We have been popular for influencer marketing and have been known as one of the best influencer marketing agencies in India.

From knowing the latest trends to executing them, we plan it all for our clients. Our vision is to build trust and long-term relations with our client. We provide services like influencer marketing, social media marketing, OTT integration and celebrity endorsements.   

Follow us on our social media handles and stay updated with the trends. Share this blog to educate your friends about how influencer marketing can be beneficial for the growth of your business.

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