Social media has grown very selective in its content strategies and the user base select what content they consume. Apart from social media influencers, celebrities have always been the highlight of the endorsement industry. Influencer marketing firms not only target influencers in the general sense...
Marketing in general is just a way to grab the attention of potential consumers to amplify the brand's assets and image. Influencer marketing has emerged as a potential and powerful alternative to upgrade marketing strategies for the upcoming decades. Creating trending marketing campaigns is not...
Marketing has taken a lot of forms, extending to numerous niches and catering exclusively to a variety of industries. Leveraging the world of social media platforms, influencer marketing has also risen to an all-time high in the past few years. Many top influencer marketing agencies devise...
Pandemic has made us experience the loner life, and our best companion was- OTT platforms. OTT platforms have exponentially climbed the entertainment ladder and given us some of the best content pieces over the last 4-5 years. "Over-The-Top" content platforms do justify their acronym with the...
Justifying the "Content is King" tagline, OTT platforms have taken the entertainment world by storm. Several OTT platforms have integrated multiple genres and languages to diversify their user base and that is one of the main reasons why OTT platforms saw their rise to fame...
Opening your TV to enjoy a relaxing time? Or listening to Spotify to groove out your day? Each of these things has one thing that consciously appears and influences our decisions daily- Celebrity campaigns and endorsements. Each of us have somewhat related and followed all the...
After the Infamous TikTok ban in India, Instagram Reels soon overpowered the social media platforms to host creators all across the country. Curating and promoting some of the best influencer campaigns, some of the top influencer marketing agencies have now mapped their algorithms to gain...
Nearly every brand today has taken a step ahead and upgraded from traditional marketing tactics to social media marketing, adjusting to the need of the hour. But why, you might think is it necessary for a brand to take up social media advertising and market its...
Successful social media marketing campaigns these days require not a lot of effort, but a smart one. If you have landed on this blog, you are probably wondering what it takes to build a powerful and far-reaching social media campaign, and how it grabs the...