5 types of social media influencers that you must know!

03 May 5 types of social media influencers that you must know!

The Latest Buzz is an influencer marketing agency that will provide you with the best social media marketing plans. We will bridge the gap between what you aspire to be and help you reach your goal.

We have a team of experts who handle social media marketing for well-known influencers and brands. Bringing to you, stories that are unique and content that is extraordinary.

We will become your one-stop solution for all things related to social media.
There are different types of campaigns that you will need to decide, curate and customize. If you’re a newbie in the social media world then it’s best to handle the work of an influencer marketing agency because they have an expertise, a good amount of experience and professionals to guide you in every step of your social media journey.

Influencer marketing helps influencers to expand the reach of their own brand. At Latest Buzz, we suggest a plan according to your goals and try to get the most out of social media to push your brand. We’ve been a well-known influencer marketing agency and have managed to build goodwill in the market. You can use Instagram highlights, stories, reels and
The influencer marketing industry has been growing rapidly. Each day there’s a new influencer introduced to the community which is a good thing, but at the same time, it increases the level of competition for other influencers.

Let us further try to understand why brands use or need social media influencers for promotion.

Who are social media influencers?
Social media influencers are people that have credibility and expertise in a specific area or field. These influencers build a good bond with the audience and create content that can add some relevance and value to the lives of people.

Social media influencers can be further divided into different types and the major five types of social media influencers that you need to know about are –

1.Celebrities
2.Macro Influencers
3.Micro Influencers
4.Brand Influencers
5.Customers

Apart from these five categories there are more types of influencers. If you are curious to know more about them then you can read our previous blog. For now, let us further try to learn about each category in detail.

1.Celebrities
It goes without saying that celebrities are always the talk of the town. From what they eat in a day to what they carry in their bag, the audience is always curious to know celebrities, their routine and their goals and future plans. It is as if their fans have now turned into their friends because celebrities have been opening up a lot lately on social media. They share their future projects to get more engagement. They have a PR team that handles replying to the DM’s, replying to the sweet comments and deleting the bad comments (don’t be shocked, this is done for damage control.)

2.Macro Influencers
These influencers have achieved fame through social media by creating engaging content. Like, actors make films, macro influencers are known for their content on social media. Kusha Kapila is known for her funny posts, reels and videos. Basically, these influencers pick a genre that they are passionate about and work around it to stand out from the crowd. Macro influencers are ranked as the second most important type of influencers after celebrities.

3.Micro Influencers
Micro influencers are the influencers that are developing each day and trying to increase their engagement through their content. These influencers have a range of 1k – 50k followers. These influencers get specific brand endorsements to cater to a particular target group. Their goal is to get their account verified so that they can build a better bond with the audience. Micro influencers tend to make the content according to their audience. Basically, they add polls to ask their audience what they wish to see.

4.Brand Influencers
Although, they aren’t actual influencers but these people are asked to repost stories when they purchase from a brand. Brands do this to increase their reach and get more leads. For example, if I sell necklaces on Instagram, I will ask one of my customers, who recently bought a necklace from me, to tag my account and ask people to check it. People tend to click to the tags when they feel like the brand is authentic and will make a good difference in their life.

5.Customers
Let’s say, you are a loyal customer of a brand. For example, Amul is your favorite brand and not only do you comment on their Instagram posts, but also tend to be a loyal customer. In this case, to promote their brand further Amul can hire you and take you in their ads. Here you are actually a customer and would be “influencing” people to purchase their products by endorsing them and giving your honest reviews. For example, if you order from the same restaurant every day, then they will ask you to upload a story and give your honest review to the audience.

At the Latest Buzz, we use the power of social media to fulfill our vision. Our vision is to win the client’s trust and build a long-term relationship with them. We are one of the best influencer marketing agencies in India. Offering a wide range of services like influencer marketing, social media marketing, OTT integration, celebrity endorsements.

You must have now gained some clarity on the different types of social media influencers and why a brand needs them for promotions. With the changing times, the types and categories of influencers have also changed and it might further be divided into more such categories.
If you are an influencer, then this blog will help you in figuring out what type of influencer you want to be, and if you are running a brand, then you will be able to easily gauge the type of influencer you will need to promote your brand.