Influencer marketing is a form of marketing in which brands market their products (services) by collaborating with social media influencers to inspire the buying decision of their followers. We, at The Latest Buzz, choose influencers according to their niche and category so that the subscribers / followers of the influencer have similar interests with respect to the brands target audience. Top influencer marketing companies like us help in creating the unique content and comprehensive strategy for better sales.

Influencer marketing helps brand reach a highly targeted audience, which benefits brands in a number of ways such as- • More leads • Better conversion rate • Better online brand presence • Relevant website traffic • Brand association leverage.

Influencer marketing is more effective than traditional advertisements starring celebrities as in case of celebrities, potential customers do not have any trust-based relation. On the other hand, social media influencers have much more intimate bonds with their followers and their opinions are valued.

While in both, influencer marketing and digital marketing, the product (service) is marketed to the target audience through the digital / online world, however the approaches used are very different from each other. Influencer marketing utilises the brand association leverage strategy i.e. the trust of the social media influencer between him/her and his/her followers. However in the case of digital marketing, organic (SEO, SMO) and inorganic (SEM, PPC) methods are used to reach the target audience.

A social media influencer is an individual who has created an authority for themselves through their hard work and expertise in a certain niche. People follow these leaders of a particular niche on any of the social media platforms because they value their opinions. Influencers have the ability to inspire the buying decision of their followers trustfully because of their expertise and authority in the subject.

Brands can contact us as we are their authorised partners, we have tie ups with over 50,000 top social media influencers from India as well as abroad across all major social media platforms and pertaining to various niches. Contact The Latest Buzz today to execute your influencer marketing campaign and skyrocket your business today!

Influencers use social media platforms. Instagram and Youtube are the go-to platforms for most influencers. Some influencers are more active on Linkedin, Facebook and Twitter because their audience is active there. Snapchat is also another social media platform used by some influencers.